What is your biggest obstacle to starting a business on auto repair shoe line?

What is your biggest obstacle to starting a business on auto repair shoe line? For their instruments, the room for the constant need to check out your books and your biggest challenge is to spread the word.

How do I know? As I work with shops in the business for decades and they continue to have problems holding the car to count!

In his sermon today's mouth (WOM) is the most powerful tool you have. However, WOM has changed. Now we see reports of traders in the same place the same customer service for over 35 years, cultured freshwater pearl, who see the drop-offs among them.

This is how you want to start a new project?

Starting Business Auto Repair About Shoe String - # 1 mistake you must avoid

Before giving you some information about what you should look to be a successful starting point is the car repair business on a shoe string, there is something you should not do.

Exit from the phone book!

Phone book number 1, how do you dump a ton of money down the drain, never to return. Often, when we interview, we ask new customers what they are doing their name out there. We will: direct mail, coupons, Internet ... but very rarely someone else in the phone book.

We therefore ask directly. And they say: "Yes, of course, we are in the directory!"

Catalog is more shopkeepers "easy". I must admit that this extraordinary power of persuasion to remove an entry is added to the auto repair industry! But, like many other rituals, pearl beads, it's just a tradition expensive and unnecessary.

You can live without them. As they say on drugs: just say no. "

Here are some hard cold facts about advertising Phonebook:

# 1: The directories give nothing in the way of relevant information. You list. They also make a list of all the companies look about the same. The fact is, you have to stand out in a crowd, if you have a prayer of survival in this highly competitive market.

# 2: Your customers can be found in the phone book. Almost every man, woman and child in America can find information on the web. Be there. But this may be correct. (More on this later)

# 3: Phone book readers through an incredible amount over the past 5 years has declined. Of course, they read the mail one to every house in the country, but is not it? Do not people use telephone directories as light or as a basic chairs.

Starting a business garage on a shoe string - Your biggest decision

So how do you start a business repairing the car on a shoe string, you have a huge advantage over your competitors. You are not the victim of a senseless advertising tradition pattern of your competitors, as battles over the past decade.

In fact, you can even use traditional advertising to begin with.

Here's a question for discussion: Why is the word of mouth works in the first place?

We started asking shop owners and the question: what do we get back very well. Most shop owners to give their changes ". WOM works because we have a good job, people tell their friends when they have car problems and what keeps food on your plate."

What's wrong? Nothing. It is 100% true. But this is not a complete picture.

Here's another question: How can you create a WOM so far as to sing thy praise from customers?

The answer is mainly associated with the work of WOM in the first place. WOM works because you have built a trusting relationship with customers.

Starting Business Auto repair a shoe string - Rule number 1 gold

People are buying more goods and services from those they know and trust. And then, as a number of confidence-building, information service has become for people.

If this information is in the local market TV, and you can never be of interest on the cost of conventional advertising.

Starting a business repairing cars have a limited budget - Problems = Potential

Did you know that most garages markets visited by large number of women drivers? You also know, most of them women feel the pilots in full? They fear that the car in the shop.

What to do if you were to answer that concern today?

How do you think will happen if you for free courses, where people may have cheated on your business and how you would avoid problems in the first place?

Who do you like that? Women. Their clients. Each.

The cost will be about spreading the word, like a sheet of paper. It would be a press release, send it to the local media and information in the hands of the ATP or other group.

Give your information freely and never, never offer bad luck or services. people, the issues came to the demonstrations and examples of what they have to be careful.

For this, 1 per month, and you lot need to redouble your employees.

What do you think the outcome of your business if you could go to # 1 setting in your city and where people can not be used to be seen?

Total cost: $ 0 Total efficiency: Infinite

Welcome to the beginning of the auto repair business on a shoe string.